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Abstract
This study aims to measure the effect of financial literacy, demographic factors (income level, education level, gender), and the perception of return on interest in investing in shares of the millennial generation during the Covid-19 period. The sample used is 255 respondents using the purposive sampling method. The analytical technique used is multiple linear regression. These results show that financial literacy, high-income levels, and perceptions of return have an effect on interest in stock investment. Meanwhile, low-income levels, education levels, and gender have no effect on the millennial generation's interest in investing in shares during the Covid-19 period.
Abstrak
Penelitian ini bertujuan mengukur pengaruh literasi keuangan, faktor demografi (tingkat pendapatan, tingkat pendidikan, jenis kelamin), serta persepsi return pada minat investasi saham generasi milenial di masa Covid-19. Sampel yang dipergunakan berjumlah 255 responden mempergunakan metode purposive sampling. Teknik penganalisisan yang dipergunakan ialah regresi linier berganda. Hasil ini menampilkan literasi keuangan, tingkat pendapatan tinggi, dan persepsi return berpengaruh terhadap minat investasi saham. Sedangkan tingkat pendapatan, tingkat pendidikan, serta jenis kelamin rendah tidak berpengaruh pada minat investasi saham generasi milenial di masa Covid-19.
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Copyright (c) 2023 Yuliana Sugiarti, Rizal Mawardi
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References
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References
A. Solihat and N. Nugraha, “How Behavioral Finance during Pandemic COVID-19?,” Bus. Innov. Entrep. J., vol. 2, no. 2, pp. 131–137, 2020, https://doi.org/10.35899/biej.v2i2.126
E. F. Fama, “Efficient Capital Markets: II,” J. Finance, vol. 46, no.5, p. 1575, 1991, https://doi.org/10.1111/j.15406261.1991.tb04636.x.
Y. Samri, “Hypothesis Pasar Efisien/Efficient Market Hypothesis (Pasar Modal menurut Teori Fama dan Pandangan Islam ),” J. Perspekt. Ekon. Darussalam, vol. 1, pp. 25–43, 2015.
L. P. A. E. Deviyanti, I. G. A. Purnamawati, and I. N. P. Yasa, “Pengaruh Norma Subjektif, Persepsi
Return dan Literasi Keuangan terhadap Minat Mahasiswa untuk Berinvestasi Saham di Pasar Modal (Studi Pada Mahasiswa Jurusan Akuntansi Program S1 Universitas Pendidikan Ganesha),” e-Journal S1 Ak Univ. Pendidik. Ganesha, vol. 8, no. 2, pp. 1–12, 2017.
F. Faidah, “Pengaruh Literasi Keuangan Dan Faktor Demografi Terhadap Minat Investasi Mahasiswa,” JABE (Journal Appl. Bus. Econ., vol. 5, no. 3, p. 251, 2019, http://dx.doi.org/10.30998/jabe.v5i3.3484
W. W. Putri and M. Hamidi, “Pengaruh Literasi Keuangan, Efikasi Keuangan, Dan Faktor Demografi Terhadap Pengambilan Keputusan Investasi (Studi Kasus pada Mahasiswa Magister Manajemen Fakultas Ekonomi Universitas Andalas Padang),” J. Ilm. Mhs. Ekon. Manaj., vol. 4, no. 1, pp. 398–412, 2019, https://doi.org/10.24815/jimen.v4i1.10703
Q. Lan, Q. Xiong, L. He, and C. Ma, “Individual investment decision behaviors based on demographic characteristics: Case from China,” PLoS One, vol. 13, no. 8, pp. 1–16,2018, https://doi.org/10.1371/journal.pone.0201916
J. Violeta and N. Linawati, “Pengaruh Anger Traits,Anxiety Traits, Dan Faktor Demografi Terhadap Keputusan Investasi,” J. Manaj. Pemasar., vol. 13, no. 2, pp.89–96, 2019, https://doi.org/10.9744/pemasaran.13.2.89-96
D. A. Senda, C. W. E. Rahayu, and C. H. T. Rahmawati, “Effect of Financial Literacy and emographic Factors on Student Investment Interest,” J. Appl. Bus. Econ., vol. 35, no. 1, pp. 100–111, 2019.
F. Hidayat and K. Kayati, “Pengaruh Sosialisasi, Pengetahuan, Pendapatan dan Umur Terhadap Minat Berinvestasi di Pasar Modal,” J. Ilm. Ekon. Islam, vol. 6, no. 2, p. 136, 2020, http://dx.doi.org/10.29040/jiei.v6i2.942
H. T. Hue Ton and T. M. Phuong Nguyen, “The Impact of Demographical Factors on Investment Decision: A Study of Vietnam Stock Market,” Int. J. Econ. Financ., vol. 6, no. 11, pp. 83–89, 2014, doi: 10.5539/ijef.v6n11p83.
P. A. Wulandari, N. K. Sinarwati, and I. G. A. Purnamawati, “Pengaruh Manfaat, Fasilitas, Persepsi Kemudahan, Modal, Return, dan Persepsi Resiko terhadap Minat Mahasiswa untuk Berinvestasi Secara Online (Studi Pada Mahasiswa Jurusan Akuntansi Program S1 Universitas Pendidikan Ganesha),”Econ. Financ., vol. 1, p. 12, 2017.
T. D. Prasetyo and A. Manongga, “Analisis Pengaruh Faktor Demografi dan Norma Subjektif terhadap Keputusan Investasi Saham,” J. Magisma, vol. VII, no. 2, pp. 71–77,2019.
T. Tandio and A. A. G. P. Widanaputra, “Pengaruh Pelatihan Pasar Modal, Return, Persepsi, Risiko, Gender, Dan Kemajuan Teknologi Pada Minat Investasi Mahasiswa,” E Jurnal Akunt. Univ. Udayana, vol. 16, no. 3, pp. 2–26, 2016.