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Abstract
This research aims to examines the relationship between Total Quality Management (TQM) practices, market orientation, company performance and the external environment. Questionnaires were distributed to collect data and the SEM-PLS technique applied to analyze data. The results indicated that improving the quality of TQM practices was associated with improving company performance and market orientation; yet market orientation has no effect on company performance and does not serve as mediating variable on the positive relationship between TQM and company performance. External environmental factors act as a moderator between TQM and company performance.
Abstrak
Penelitian ini bertujuan menguji hubungan praktik Total Quality Management (TQM), orientasi pasar, kinerja perusahaan dan lingkungan eksternal. Kuesioner didistribusikan dalam rangka pemerolehan data dan selanjutnya menggunakan Teknik SEM-PLS guna menganalisis data. Hasil penelitian mengindikasikan bahwa peningkatan kualitas praktik TQM berhubungan dengan peningkatan kinerja perusahaan dan orientasi pasar; sedangkan orientasi pasar tidak berpengaruh terhadap kinerja perusahaan dan bukan merupakan variabel pemediasi pada hubungan positif TQM dan kinerja perusahaan. Faktor lingkungan eksternal berperan sebagai moderator antara TQM dan kinerja perusahaan. Implikasi penelitian adalah perlunya perhatian yang lebih besar terhadap faktor eksternal dalam rangka meningkatkan kinerja perusahaan.
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Copyright (c) 2023 Ali Djamhuri, I Dewa Ayu Kristiantari, Husnul Hatimah
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
- Haddiuoi, Ikram Bel., dan Jahidi, Rachid. Total Quality Management and Hotel Performance, Review of Empirical Investigations. International Journal of Economics & Strategic Management of Business Process (ESMB) 2017; 8, 1:97-102.
- Gaspersz, Vincent. Total Quality Management. 2001; Jakarta: PT. Gramedia Pustaka Utama.
- Al-Qahtani ND, Alshehri SS, Aziz AA. The Impact of Total Quality Management on OrganizationalPerformance. European Journal of Business and Management 2015; 7, 36: 119-127.
- Reed R., D. J. Lemak., N.P. Mero. Total Quality Management and Sustainable Competitive Advantage. Journal of Quality Management 5, 2000. doi: doi.org/10.1016/S1084-8568(00)00010-9
- Terziovski, M., & Samson, D. The effect of company size on the relationship between TQM strategy and organisational performance. The TQM Magazine 2000; 12(2): 144-148. doi: doi.org/10.1108/09544780010318406
- Lam, S.-Y., Lee, V.-H., Ooi, K.-B., & Phusava, K. A structural Equation Model of TQM, Market Orientation and Service Quality: Evidence from a Developing Nation. Managing Service Quality 2012; 22(3): 281-309. doi: doi.org/10.1108/09604521211230996
- Walker Jr., O.C., Larreche., J.W., Mullins., H.W. Jr., Boyd, J.C., Marketing Strategy: A Decision-Focused Approach, 5th ed. 2006; McGraw-Hill Irwin, New York.
- Wang, C., Chen, K., Chen S. Total Quality Management, Market Orientation and Hotel Performance The Moderating Effects of External Environmental Factors, International Journal of Hospitality Management 2012; 31: 119-129. doi: doi.org/10.1016/j.ijhm.2011.03.013
- Krajewski, Lee., J., Larry., P.R., K. Malhotra. Operation Management: Processes and Supply Chains, Ninth Edition 2010; USA: Pearson Prentice Hall Inc.
- Sila, I. Examining the Effects of Contextual Factors on TQM and Performance through the Lens of Organizational Theory: an Empirical Study. Journal of Operations Management 2007; 25, 1: 83–109. doi: doi.org/10.1016/j.jom.2006.02.003
- Prayogo, D.I., dan S.W, Hong. The Effect of TQM on Performance in R&D Environments: A Perspective from South Korean Firms. Technovation 2008; 28: 855– 863. doi: doi.org/10.1016/j.technovation.2008.06 .001
- Ramlawati. Implikasi Praktek Total Quality Management (TQM) Terhadap Daya Saing, Kepuasan Konsumen, dan Kinerja Bisnis Pada Perusahaan Manufaktur di Kota Makassar. 2010; Disertasi PPs. FE Universitas Brawijaya, Malang.
- Claver-Cortes, E., Pereira-Moliner, J., Tari, J.J., Molina-Azorin, J.F. TQM, Managerial Factors and Performance in the Spanish Hotel Industry. Industrial Management & Data Systems 2008;108, 2: 228–244. doi: doi.org/10.1108/02635570810847590
- Solimun, Fernandes, A.A.R., Nurjannah. Metode Statistika Multivariat: Pemodelan Persamaan Struktural (SEM) Pendekatan WarpPLS 2017; Malang: UB Press.
- Mose, Joseph A., Francis N. Kibera. The Influence of Service Quality Management Practices on The Performance of Hotel Firms in Kenya. European Scientific Journal 2015; 11,22.
- Sittimalakorn, W., Hart, S., Market Orientation Versus Quality Orientation: Sources of Superior Business Performance. Journal of Strategic Marketing 2004; 12: 243–253. doi:doi.org/10.1080/0965254042000308066
- Bhaskar, H. L. Establishing a Link among Total Quality Management,Market Orientation and Organizational Performance: An Empirical Investigation. The TQM Journal 2020; 32(6): 1665-1682. doi: doi.org/10.1108/tqm-01-2019-0012
- Demirbag, M., Lenny Koh, S.C., Tatoglu, E., Zaim, S. TQM and Market Orientation’s Impact on SMEs’ Performance. Industrial Management & Data Systems 2006; 106, 8: 1206–1228. doi: doi.org/10.1108/0263557-0610710836
- Mokhtar, S.S.M., Yusoff, R.Z. Exploring the Relationship of Key Strategic Orientations Towards Sustainable Organizational Performance. International Journal of Business and Management Science 2009; 2, 1: 79–87.
- Nwokah, N.G., Strategic Market Orientation and Business Performance: The Study of Food and Beverages Organizations in Nigeria. European Journal of Marketing 2008; 42: 279–286. doi: doi.org/10.1108/1368304061-0719281
- Pattanayak, D., Koilakuntla, M., & Punyatoya, P. Investigating the Influence of TQM, Service Quality and Market Orientation on Customer Satisfaction and Loyalty in the Indian Banking Sector. International Journal of Quality & Reliability Management 2017; 34(3): 362-377. Doi: doi.org/10.1108/ijqrm-04-2015-0057
- Singh, A. K., & Sushil. Modeling enablers of TQM to improve airline performance. International Journal of Productivity and Performance Management 2013; 62(3): 250-275. doi: doi.org/10.1108/17410401311309-177
- Yamit, Z. Manajemen Kualitas Produk dan Jasa 2004; Ekonesia. Yogyakarta.
References
Haddiuoi, Ikram Bel., dan Jahidi, Rachid. Total Quality Management and Hotel Performance, Review of Empirical Investigations. International Journal of Economics & Strategic Management of Business Process (ESMB) 2017; 8, 1:97-102.
Gaspersz, Vincent. Total Quality Management. 2001; Jakarta: PT. Gramedia Pustaka Utama.
Al-Qahtani ND, Alshehri SS, Aziz AA. The Impact of Total Quality Management on OrganizationalPerformance. European Journal of Business and Management 2015; 7, 36: 119-127.
Reed R., D. J. Lemak., N.P. Mero. Total Quality Management and Sustainable Competitive Advantage. Journal of Quality Management 5, 2000. doi: doi.org/10.1016/S1084-8568(00)00010-9
Terziovski, M., & Samson, D. The effect of company size on the relationship between TQM strategy and organisational performance. The TQM Magazine 2000; 12(2): 144-148. doi: doi.org/10.1108/09544780010318406
Lam, S.-Y., Lee, V.-H., Ooi, K.-B., & Phusava, K. A structural Equation Model of TQM, Market Orientation and Service Quality: Evidence from a Developing Nation. Managing Service Quality 2012; 22(3): 281-309. doi: doi.org/10.1108/09604521211230996
Walker Jr., O.C., Larreche., J.W., Mullins., H.W. Jr., Boyd, J.C., Marketing Strategy: A Decision-Focused Approach, 5th ed. 2006; McGraw-Hill Irwin, New York.
Wang, C., Chen, K., Chen S. Total Quality Management, Market Orientation and Hotel Performance The Moderating Effects of External Environmental Factors, International Journal of Hospitality Management 2012; 31: 119-129. doi: doi.org/10.1016/j.ijhm.2011.03.013
Krajewski, Lee., J., Larry., P.R., K. Malhotra. Operation Management: Processes and Supply Chains, Ninth Edition 2010; USA: Pearson Prentice Hall Inc.
Sila, I. Examining the Effects of Contextual Factors on TQM and Performance through the Lens of Organizational Theory: an Empirical Study. Journal of Operations Management 2007; 25, 1: 83–109. doi: doi.org/10.1016/j.jom.2006.02.003
Prayogo, D.I., dan S.W, Hong. The Effect of TQM on Performance in R&D Environments: A Perspective from South Korean Firms. Technovation 2008; 28: 855– 863. doi: doi.org/10.1016/j.technovation.2008.06 .001
Ramlawati. Implikasi Praktek Total Quality Management (TQM) Terhadap Daya Saing, Kepuasan Konsumen, dan Kinerja Bisnis Pada Perusahaan Manufaktur di Kota Makassar. 2010; Disertasi PPs. FE Universitas Brawijaya, Malang.
Claver-Cortes, E., Pereira-Moliner, J., Tari, J.J., Molina-Azorin, J.F. TQM, Managerial Factors and Performance in the Spanish Hotel Industry. Industrial Management & Data Systems 2008;108, 2: 228–244. doi: doi.org/10.1108/02635570810847590
Solimun, Fernandes, A.A.R., Nurjannah. Metode Statistika Multivariat: Pemodelan Persamaan Struktural (SEM) Pendekatan WarpPLS 2017; Malang: UB Press.
Mose, Joseph A., Francis N. Kibera. The Influence of Service Quality Management Practices on The Performance of Hotel Firms in Kenya. European Scientific Journal 2015; 11,22.
Sittimalakorn, W., Hart, S., Market Orientation Versus Quality Orientation: Sources of Superior Business Performance. Journal of Strategic Marketing 2004; 12: 243–253. doi:doi.org/10.1080/0965254042000308066
Bhaskar, H. L. Establishing a Link among Total Quality Management,Market Orientation and Organizational Performance: An Empirical Investigation. The TQM Journal 2020; 32(6): 1665-1682. doi: doi.org/10.1108/tqm-01-2019-0012
Demirbag, M., Lenny Koh, S.C., Tatoglu, E., Zaim, S. TQM and Market Orientation’s Impact on SMEs’ Performance. Industrial Management & Data Systems 2006; 106, 8: 1206–1228. doi: doi.org/10.1108/0263557-0610710836
Mokhtar, S.S.M., Yusoff, R.Z. Exploring the Relationship of Key Strategic Orientations Towards Sustainable Organizational Performance. International Journal of Business and Management Science 2009; 2, 1: 79–87.
Nwokah, N.G., Strategic Market Orientation and Business Performance: The Study of Food and Beverages Organizations in Nigeria. European Journal of Marketing 2008; 42: 279–286. doi: doi.org/10.1108/1368304061-0719281
Pattanayak, D., Koilakuntla, M., & Punyatoya, P. Investigating the Influence of TQM, Service Quality and Market Orientation on Customer Satisfaction and Loyalty in the Indian Banking Sector. International Journal of Quality & Reliability Management 2017; 34(3): 362-377. Doi: doi.org/10.1108/ijqrm-04-2015-0057
Singh, A. K., & Sushil. Modeling enablers of TQM to improve airline performance. International Journal of Productivity and Performance Management 2013; 62(3): 250-275. doi: doi.org/10.1108/17410401311309-177
Yamit, Z. Manajemen Kualitas Produk dan Jasa 2004; Ekonesia. Yogyakarta.