Main Article Content
Abstract
Abstract: SMSE Profit Maximization Based on Pricing Strategy Perspective
Purpose: this study aims to maximize SMSE profits analyzed by pricing strategy perspective.
Method: qualitative descriptive methods with case study approaches.
Results: business owner needs to set different profits between manufactured and merchandise goods in order to maximize their profit. However, there are several additional scenarios for MSME to carry out better profit planning.
Novelty: the study presents a profit planning based on pricing strategy approach which is expected to help MSME maximize the profits they will earn.
Contribution: to help MSMEs to achieve profit maximization so that MSMEs can continue to do business and expand.
Abstrak: Maksimalisasi Laba UMKM Berdasarkan Perspektif Pricing Strategy
Tujuan: menggambarkan strategi penetapan harga jual dan perencanaan laba pada tingkat harga yang berbeda.
Metode: metode analisis data menggunakan metode deskriptif kualitatif dengan menggunakan cost-plus pricing dan cost-volume-profit sebagai alat ukurnya.
Hasil: berdasarkan struktur biaya pada periode ini, harga jual yang paling ideal adalah harga jual yang menetapkan laba sebesar 25% dan 15%. Di samping itu, perencanaan laba UMKM berada pada kondisi yang baik.
Kebaruan: : penelitian menyajikan hasil analisis penetapan harga jual dan perencanaan laba yang dapat membantu UMKM dalam menyusun strategi.
Kontribusi: membantu UMKM dalam penyusunan strategi terkait harga jual dan perencanaan laba.
Keywords
Article Details
Copyright (c) 2024 Nilam Kemala Odang, Gaby Ruminsah Arnita Sidabutar
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
- Kiwia RH, Bengesi KMK, Ndyetabula DW. Succession planning and performance of family-owned small and medium enterprises in Arusha City – Tanzania. J Fam Bus Manag 2020;10:213–30. https://doi.org/10.1108/JFBM-03-2019-0018.
- Tran MD, Dang NH. The Impact of Ownership Structure on Earnings Management: The Case of Vietnam. SAGE Open 2021;11. https://doi.org/10.1177/21582440211047248.
- Puspasari ID, Sudarmiatin, Hermawan A. Strategi Penguasaan Pasar Usaha Kecil melalui Pengelolaan Laba untuk Bangkit dari Kegagalan. J Ris Dan Apl Akunt Dan Manaj 2022;6:53–62. https://doi.org/10.33795/jraam.v6i1.005.
- Guerreiro R, Amaral JV. Cost-based price and value-based price: are they conflicting approaches? J Bus Ind Mark 2018;33:390–404. https://doi.org/10.1108/JBIM-04-2016-0085.
- Faith DO, Edwin AM. A Review of The Effect of Pricing Strategies on The Purchase of Consumer Goods. Int J Res Manag Sci Technol 2014;2:2321–3264.
- Hinterhuber A. The six pricing myths that kill profits. Bus Horiz 2016;59:71–83.
- Amaral JV, Guerreiro R. Factors explaining a cost-based pricing essence. J Bus Ind Mark 2019;34:1850–65. https://doi.org/10.1108/JBIM-12-2018-0373.
- Sutri Handayani AG. Penerapan Cost Plus Pricing Dengan Pendekatan Full Costing Dalam Menentukan. AKUISISI J Akunt 2019;15:42–7.
- Peters MD, Gudergan S, Booth P. Interactive profit-planning systems and market turbulence: A dynamic capabilities perspective. Long Range Plann 2019;52:386–405. https://doi.org/10.1016/j.lrp.2018.03.004.
- Heitger, Dan L., Don R Hansen and MMM. Managerial Accounting: The Cornerstone of Business Decisions. Cengange Learning; 2011.
- Kadhim HK, Al-Ghezi RK. Using Attribute-Based Costing To Conduct Efficient Customer Profitability Analysis In Small And Medium-Sized Manufacturing Businesses. Akkad J Contemp Manag Stud 2022;1:66–79. https://doi.org/10.55202/ajcms.v1i2.31.
- Widyatama A, Yanida M. Akuntabilitas Keuangan UMKM: Bagaimana Perspektif dari Sebuah UMKM Bidang Perdagangan? J Res Appl Account Manag 2016;1:202. https://doi.org/10.18382/jraam.v1i3.47.
- Okpala. Kenneth Enoch; Chimsunum Osanebi. Cost Volume Profit Analysis and Profit Planning in Manufacturing SMES in Nigeria. UiTM J > Asia-Pacific Manag Account J 2020;15:207–40.
- Abdullahi SR, Sulaimon BA, Mukhtar IS, Musa MH. Cost-Volume-Profit Analysis as a Management Tool for Decision Making In Small Business Enterprise within Bayero University, Kano. IOSR J Bus Manag 2017;19:40–5. https://doi.org/10.9790/487x-1902014045.
- Pangemanan JT. Analisis Perencanaan Laba Perusahaan dengan Penerapan Break Even Point Pada PT. Kharisma Sentosa Manado. Ekon Manaj Bisnis Dan Akunt 2016;4:376–503. https://doi.org/https://doi.org/10.35794/emba.4.1.2016.11605.
- Sarkar S. Optimal DOL (degree of operating leverage) with investment and production flexibility. Int J Prod Econ 2018;202:172–81. https://doi.org/10.1016/j.ijpe.2018.05.022.
- Bilo S. Who Seeks Quasi-Rents at the Shutdown Point? SSRN Electron J 2016. https://doi.org/10.2139/ssrn.2808797.
- Ali BJ, Anwar G. Marketing Strategy: Pricing strategies and its influence on consumer purchasing decision. Int J Rural Dev Environ Heal Res 2021;5:26–39. https://doi.org/10.22161/ijreh.5.2.4.
References
Kiwia RH, Bengesi KMK, Ndyetabula DW. Succession planning and performance of family-owned small and medium enterprises in Arusha City – Tanzania. J Fam Bus Manag 2020;10:213–30. https://doi.org/10.1108/JFBM-03-2019-0018.
Tran MD, Dang NH. The Impact of Ownership Structure on Earnings Management: The Case of Vietnam. SAGE Open 2021;11. https://doi.org/10.1177/21582440211047248.
Puspasari ID, Sudarmiatin, Hermawan A. Strategi Penguasaan Pasar Usaha Kecil melalui Pengelolaan Laba untuk Bangkit dari Kegagalan. J Ris Dan Apl Akunt Dan Manaj 2022;6:53–62. https://doi.org/10.33795/jraam.v6i1.005.
Guerreiro R, Amaral JV. Cost-based price and value-based price: are they conflicting approaches? J Bus Ind Mark 2018;33:390–404. https://doi.org/10.1108/JBIM-04-2016-0085.
Faith DO, Edwin AM. A Review of The Effect of Pricing Strategies on The Purchase of Consumer Goods. Int J Res Manag Sci Technol 2014;2:2321–3264.
Hinterhuber A. The six pricing myths that kill profits. Bus Horiz 2016;59:71–83.
Amaral JV, Guerreiro R. Factors explaining a cost-based pricing essence. J Bus Ind Mark 2019;34:1850–65. https://doi.org/10.1108/JBIM-12-2018-0373.
Sutri Handayani AG. Penerapan Cost Plus Pricing Dengan Pendekatan Full Costing Dalam Menentukan. AKUISISI J Akunt 2019;15:42–7.
Peters MD, Gudergan S, Booth P. Interactive profit-planning systems and market turbulence: A dynamic capabilities perspective. Long Range Plann 2019;52:386–405. https://doi.org/10.1016/j.lrp.2018.03.004.
Heitger, Dan L., Don R Hansen and MMM. Managerial Accounting: The Cornerstone of Business Decisions. Cengange Learning; 2011.
Kadhim HK, Al-Ghezi RK. Using Attribute-Based Costing To Conduct Efficient Customer Profitability Analysis In Small And Medium-Sized Manufacturing Businesses. Akkad J Contemp Manag Stud 2022;1:66–79. https://doi.org/10.55202/ajcms.v1i2.31.
Widyatama A, Yanida M. Akuntabilitas Keuangan UMKM: Bagaimana Perspektif dari Sebuah UMKM Bidang Perdagangan? J Res Appl Account Manag 2016;1:202. https://doi.org/10.18382/jraam.v1i3.47.
Okpala. Kenneth Enoch; Chimsunum Osanebi. Cost Volume Profit Analysis and Profit Planning in Manufacturing SMES in Nigeria. UiTM J > Asia-Pacific Manag Account J 2020;15:207–40.
Abdullahi SR, Sulaimon BA, Mukhtar IS, Musa MH. Cost-Volume-Profit Analysis as a Management Tool for Decision Making In Small Business Enterprise within Bayero University, Kano. IOSR J Bus Manag 2017;19:40–5. https://doi.org/10.9790/487x-1902014045.
Pangemanan JT. Analisis Perencanaan Laba Perusahaan dengan Penerapan Break Even Point Pada PT. Kharisma Sentosa Manado. Ekon Manaj Bisnis Dan Akunt 2016;4:376–503. https://doi.org/https://doi.org/10.35794/emba.4.1.2016.11605.
Sarkar S. Optimal DOL (degree of operating leverage) with investment and production flexibility. Int J Prod Econ 2018;202:172–81. https://doi.org/10.1016/j.ijpe.2018.05.022.
Bilo S. Who Seeks Quasi-Rents at the Shutdown Point? SSRN Electron J 2016. https://doi.org/10.2139/ssrn.2808797.
Ali BJ, Anwar G. Marketing Strategy: Pricing strategies and its influence on consumer purchasing decision. Int J Rural Dev Environ Heal Res 2021;5:26–39. https://doi.org/10.22161/ijreh.5.2.4.