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Abstract

Abstract: Improving Organizational Agility in Order to Push Company Growth
Purpose: This study aims to the imperative of fostering organizational agility as a catalyst for driving growth within corporate startups operating in the dynamic Indonesian market.
Method: The method used is integrating the VRIO framework and applying Porter's Five Forces and PEST analysis and the SWOT Matrix Diagram.
Result: Data shows that Sprinthink has good internal conditions where strengths are more dominant than weaknesses and opportunity factors are more dominant than threats. The results place Sprintthink in quadrant 1.
Novelty: The application of this research is in a specific context focusing on Sprintthink and the integration of several strategic analysis frameworks to identify the most appropriate approach.
Contribution: This research not only addresses specific challenges but also the broader discourse on strategic management of emerging markets.


Abstrak: Meningkatkan Ketangkasan Organisasi Dalam Rangka Mendorong Pertumbuhan Perusahaan
Tujuan: Studi ini menggali pentingnya menumbuhkan kelincahan organisasi sebagai katalisator untuk mendorong pertumbuhan di dalam startup korporat yang beroperasi di pasar Indonesia yang dinamis.
Metode: Metode yang digunakan adalah mengintegrasikan kerangka kerja VRIO dan menerapkan Porter’s Five Forces serta analisis PEST untuk memahami seluk-beluk lingkungan eksternal dan Diagram Matriks SWOT.
Hasil: Data menunjukkan bahwa Sprinthink memiliki kondisi internal yang baik dimana kekuatan lebih dominan daripada kelemahan dan faktor peluang lebih dominan daripada ancaman. Hasilnya menempatkan Sprinthink pada kuadran 1.
Kebaruan: Aplikasi penelitian ini berada dalam konteks spesifik yang berfokus pada Sprinthink dan integrasi beberapa kerangka kerja analisis strategis untuk mengidentifikasi pendekatan yang paling sesuai.
Kontribusi: Penelitian ini tidak hanya menjawab tantangan spesifik namun juga wacana yang lebih luas tentang manajemen strategis pasar negara berkembang.

Keywords

adaptive strategy agile organizational agility

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Copyright (c) 2024 Sulalah Rugaya

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References

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