PEMBUATAN SISTEM INFORMASI BRANDING DAN MARKETING KAWASAN USAHA MIKRO KECIL MENENGAH YANG BERSINERGI DENGAN KEGIATAN WISATA, PENDIDIKAN KELUARGA (DEWI PELAGA) DI CEMOROKANDANG MALANG

Authors

  • Mustika Mentari Politeknik Negeri Malang
  • Rosa Andrie Asmara Politeknik Negeri Malang
  • Eka Larasati Amalia Politeknik Negeri Malang
  • Vivin Ayu Lestari Politeknik Negeri Malang
  • Farida Ulfa Politeknik Negeri Malang
  • Mochamad Faisal Rahman Politeknik Negeri Malang
  • Almira Rahma Sabita Politeknik Negeri Malang
  • Muhammad Rizqi Ardiansyah Politeknik Negeri Malang
  • Aliza Rizqi Fitriana Politeknik Negeri Malang

DOI:

https://doi.org/10.33795/abdimas.v11i1.4756

Keywords:

Information Systems, Branding, Marketing

Abstract

The geographical area of Cemorokandang village in Malang has a set of potential Small and Medium Enterprises (SMEs) that have been running for a long time but require technological support in branding and marketing. Currently, most SME groups in Cemorokandang village use the traditional method by entrusting the goods produced to shops around the area. The SMEs are in Dewi Pelaga (Desa Wisata Pendidikan Keluarga). Other potentials owned by Cemorokandang village that need to be managed are the potential for sports, tourism, and education potential. This potential needs to be promoted so that many people know it better. Therefore, it is necessary to have a branding and marketing information system that contains pages describing the potential of SMEs and other support such as sports, education, and tourism tracking places. The website that has been created has been tested, and results were obtained on the point that "The community services activities carried out really provide solutions to the problems faced by partners." Some 75% of partners gave a strongly agreed response, while the other 25% gave an agreeing response. From these results, it can be said that this information system is effective in branding and marketing products owned by SMEs in the Dewi Pelaga area.

References

A. Story, D. (2019). Survey Research. The American Society of Anesthesiologists, Inc., 130, 192–202.

Abduh, Muhammad, et al. “Survey Design: Cross Sectional Dalam Penelitian Kualitatif.” Jurnal Pendidikan Sains Dan Komputer, vol. 3, no. 01, 2023, pp. 31–39, jurnal.itscience.org/index.php/jpsk/article/view/1955/1524, https://doi.org/10.47709/jpsk.v3i01.1955.

Anggara, D. S., Pd, S., Pd, M., Abdillah, C., Pd, S., & Pd, M. (2019). PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN UNIVERSITAS PAMULANG. 219.

Azza, G. M., & Dores, A. (2018). SISTEM INFORMASI MANAJEMEN MARKETING TOOLS SERTA PENERAPAN METODE AHP (ANALYTICAL HIERARCHY PROCESS) PADA PROSES UJI KUALITAS BARANG ( STUDI KASUS : PT EDI INDONESIA ). 8.

Fadlillah, A. M., Fadila, A., & Husniati, R. (2021). PEMBINAAN KAPASITAS MANAJEMEN “UMKM GO DIGITAL” DI KABUPATEN BOGOR. Jurnal Pengabdian Kepada Masyarakat, 4(2), 8.

Fakhriyyah, D. D., Sari, A. F. K., Damayanti, L. A., & Susilawati, M. (2021). Perluasan Pangsa Pasar Produk UMKM Selama Pandemi Covid-19 melalui Pemanfaatan Marketplace. Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M), 2(3), 180. https://doi.org/10.33474/jp2m.v2i3.13197

Haryantini, S. (2018). SISTEM INFORMASI PEMASARAN. 205.

Haryono, W. (2021). PELATIHAN PEMBUATAN DAN PENGELOLAAN WEBSITE SEBAGAI SARANA INFORMASI PADA MADRASAH TSANAWIYAH AL FATAH MANDIRI JAKARTA. 2, 9.

Irawan, E. (2020). MENYONGSONG PERADABAN 4.0 MELALUI PELATIHAN PEMBUATAN WEBSITE BAGI WARGA DESA PERBATASAN. InEJ: Indonesian Engagement Journal, 1(1). https://doi.org/10.21154/inej.v1i1.2045

Kristianto, E. B., & Prasetyo, S. Y. J. (2021). Perancangan Website Dinas Pemberdayaan Masyarakat dan Pemerintahan Kampung (DPMPK) Pegunungan Bintang Menggunakan Framework Laravel. 18(2), 19.

Maidiana, M. (n.d.) (2021). PENELITIAN SURVEY. ALACRITY : Journal of Education. https://doi.org/10.52121/alacrity.v1i2.23

Munandar, A., Sulistiani, H., Adrian, Q. J., & Irawan, A. (2020). PENERAPAN SISTEM INFORMASI PEMBELAJARAN ONLINE DI SMK AL-HUDA LAMPUNG SELATAN. Journal of Social Sciences and Technology for Community Service (JSSTCS), 1(1), 7. https://doi.org/10.33365/jta.v1i1.668

Nazelliana, D., & Dinihari, Y. (2021). PELATIHAN PEMBUATAN WEBSITE UNTUK PROGRAM PKK DI JAKARTA UTARA. 6

Putri, E. H. (2017). EFEKTIVITAS PELAKSANAAN PROGRAM PENGEMBANGAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) DI KOTA SAMARINDA (STUDI PADA DINAS KOPERASI DAN UMKM KOTA SAMARINDA). 5, 15.

Realize, R., & Tukino, T. (2019). PENGGUNAAN WEBSITE SEBAGAI MEDIA PROMOSI HOME INDUSTRY PADA TIM PENGGERAK PKK. Jurnal Pengabdian Masyarakat Multidisiplin, 2(2), 113–118. https://doi.org/10.36341/jpm.v2i2.702

Suhardi, A. R., Marinda, V. S., Rohendra, T., Putra, I. G. S., & Budiawan, A. (2021). PELATIHAN DIGITAL MARKETING PADA UMKM BINAAN KADIN JAWA BARAT DALAM MENGHADAPI ERA NEW NORMAL. Jurnal Pengabdian Dharma Laksana, 3(2), 100. https://doi.org/10.32493/j.pdl.v3i2.8792

Zahir, A. (2020). PENGEMBANGAN MEDIA PEMBELAJARAN LIVE STREAMING PENGETAHUAN KOMPUTER BERBASIS WEBSITE. d'ComPutarE: Jurnal Ilmiah Information Technology, 9(2), 1-7.

Downloads

Published

2024-06-30

Issue

Vol. 11 No. 1 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT 2024

Section

Articles

License

Copyright (c) 2024 Jurnal Pengabdian kepada Masyarakat

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.