Nugrahini, F. A., and Y. Afandi. “PENGARUH BRAND IMAGE DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PRODUK BEAR BRAND DI MASA PANDEMI COVID-19”. Jurnal Aplikasi Bisnis, vol. 9, no. 2, Dec. 2023, pp. 68-73, doi:10.33795/jab.v9i2.4025.