Main Article Content
Abstract
Abstract: A Greenpreneurship Framework for Okra Business to Global Sustainability
Purpose: Developing a sustainable okra business model oriented towards the global market by considering environmental, technological, social, and economic aspects.
Method: Utilizing Participatory Action Research by involving consumers, farmers, PT Mitra Tani Dua Tujuh, and community leaders to explore in-depth information on the challenges and opportunities of okra agribusiness.
Result: Producing a sustainable business model based on green entrepreneurship that covers the entire okra agricultural value chain from upstream to downstream.
Novelty: Integrating sustainability principles comprehensively into okra business management to enhance efficiency and competitiveness.
Contribution: Enhancing the competitiveness and sustainability of okra agribusiness through an innovative approach based on environmental sustainability and global market expansion.
Abstrak: Kerangka Greenpreneurship Bisnis Okra untuk Keberlanjutan Global
Tujuan: Mengembangkan model bisnis okra berkelanjutan yang berorientasi pada pasar global dengan mempertimbangkan aspek lingkungan, teknologi, sosial, dan ekonomi.
Metode: Menggunakan Participatory Action Research dengan melibatkan konsumen, petani, PT Mitra Tani Dua Tujuh, serta tokoh masyarakat untuk menggali informasi mendalam terkait tantangan dan peluang agribisnis okra.
Hasil: Menghasilkan model bisnis berkelanjutan berbasis kewirausahaan hijau yang mencakup seluruh rantai nilai pertanian okra, dari hulu ke hilir.
Kebaruan: Mengintegrasikan prinsip keberlanjutan secara menyeluruh dalam pengelolaan bisnis okra untuk meningkatkan efisiensi dan daya saing.
Kontribusi: Meningkatkan daya saing dan keberlanjutan agribisnis okra dengan pendekatan inovatif berbasis lingkungan dan pasar global.
Keywords
Article Details
Copyright (c) 2025 Resha Dwi Ayu Pangesti Mulyono, Nadya Astadewi Putri Abdullah
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
- Aisah, A., Rahmadia, FI, Mentari, G., & Permana, I. (2023). Analysis of the implementation of green economy in Indonesia. Journal of Community Service in Economics and Business, 3(1).
- Anwar, M. (2022). Green economy as a strategy in dealing with economic and multilateral problems. Journal of Tax and State Finance, 4(1S), 343-356.
- Chandel, 2022; Green Entrepreneurship Incubator Model-2, nd Entrepreneurship
- Harahap, MAK, Ismanto, H., Silalahi, P., Hakim, MZ, & Siddiqa, H. (2024). Sustainability-driven economics: Promoting sustainable business practices for local economic growth. Community Development Journal, 5(1), 1856-1862.
- International Trade Center. (2023). Global Market Trends for Organic and Sustainable Agricultural Products. ITC Market Report.
- Kristianto, AH (2020). Sustainable development goals (SDGs) in the green economy concept for quality, ecologically based economic growth. Journal of Business Economics and Entrepreneurship, 2(1).
- Kurniawan, T., Sari, M., & Wibowo, B. (2024). IoT-Based Innovations in Okra Farming: Enhancing Efficiency and Sustainability. Journal of Agricultural Technology, 8(2), 88-102.
- Manik, AES, Melati, M., Kurniawati, A., & Faridah, DN (2019). Yield and quality of red okra (Abelmoschus esculentus L. Moench.) and green okra with different types of fertilizer. Indonesian Journal of Agronomy, 47(1), 68-75.
- Marganingsih, A., Dewiwati, E., & Thoharudin, M. (2023). Community empowerment based on green entrepreneurship. SWARNA: Journal of Community Service, 2(1), 178-184.
- Miah, R., Khan, H., & Ahmed, S. (2021). Sustainable Okra Farming: An Analysis of Agronomic and Economic Viability in Developing Countries. Agricultural Economics Review, 9(3), 89-105.
- Moose. (2021). Clean Air Lawn Care. https://cleanairlawncare.com/what-is-green-
- Nugraha, D., Pratama, Y., & Widodo, R. (2023). Participatory Action Research in Agriculture: Empowering Local Farmers through Sustainable Practices. Journal of Rural Development Studies, 12(1), 56-74.
- Rahman, M., Choudhury, S., & Hasan, A. (2022). Value Addition and Market Diversification of Okra: A Pathway to Economic Sustainability. International Journal of Agricultural Innovation, 14(4), 201-220.
- Sharma, A., Patel, R., & Singh, N. (2022). Greenpreneurship as a Catalyst for Sustainable Development: Case Studies from Emerging Markets. Journal of Sustainable Business Practices, 15(2), 123-145.
- Suryaningrat, IB, Febriyanti, W., & Amilia, W. (2019). Identify risks to okra using Failure Mode and Effect Analysis (FMEA) at PT. Mitratani Dua Tujuh in Jember Regency. Journal of Agrotechnology, 13(1).al risk-taking: Corporate acquisitions. J Account Econ 2014;57:218–40. doi:10.1016/j.jacceco.2014.04.003.
References
Aisah, A., Rahmadia, FI, Mentari, G., & Permana, I. (2023). Analysis of the implementation of green economy in Indonesia. Journal of Community Service in Economics and Business, 3(1).
Anwar, M. (2022). Green economy as a strategy in dealing with economic and multilateral problems. Journal of Tax and State Finance, 4(1S), 343-356.
Chandel, 2022; Green Entrepreneurship Incubator Model-2, nd Entrepreneurship
Harahap, MAK, Ismanto, H., Silalahi, P., Hakim, MZ, & Siddiqa, H. (2024). Sustainability-driven economics: Promoting sustainable business practices for local economic growth. Community Development Journal, 5(1), 1856-1862.
International Trade Center. (2023). Global Market Trends for Organic and Sustainable Agricultural Products. ITC Market Report.
Kristianto, AH (2020). Sustainable development goals (SDGs) in the green economy concept for quality, ecologically based economic growth. Journal of Business Economics and Entrepreneurship, 2(1).
Kurniawan, T., Sari, M., & Wibowo, B. (2024). IoT-Based Innovations in Okra Farming: Enhancing Efficiency and Sustainability. Journal of Agricultural Technology, 8(2), 88-102.
Manik, AES, Melati, M., Kurniawati, A., & Faridah, DN (2019). Yield and quality of red okra (Abelmoschus esculentus L. Moench.) and green okra with different types of fertilizer. Indonesian Journal of Agronomy, 47(1), 68-75.
Marganingsih, A., Dewiwati, E., & Thoharudin, M. (2023). Community empowerment based on green entrepreneurship. SWARNA: Journal of Community Service, 2(1), 178-184.
Miah, R., Khan, H., & Ahmed, S. (2021). Sustainable Okra Farming: An Analysis of Agronomic and Economic Viability in Developing Countries. Agricultural Economics Review, 9(3), 89-105.
Moose. (2021). Clean Air Lawn Care. https://cleanairlawncare.com/what-is-green-
Nugraha, D., Pratama, Y., & Widodo, R. (2023). Participatory Action Research in Agriculture: Empowering Local Farmers through Sustainable Practices. Journal of Rural Development Studies, 12(1), 56-74.
Rahman, M., Choudhury, S., & Hasan, A. (2022). Value Addition and Market Diversification of Okra: A Pathway to Economic Sustainability. International Journal of Agricultural Innovation, 14(4), 201-220.
Sharma, A., Patel, R., & Singh, N. (2022). Greenpreneurship as a Catalyst for Sustainable Development: Case Studies from Emerging Markets. Journal of Sustainable Business Practices, 15(2), 123-145.
Suryaningrat, IB, Febriyanti, W., & Amilia, W. (2019). Identify risks to okra using Failure Mode and Effect Analysis (FMEA) at PT. Mitratani Dua Tujuh in Jember Regency. Journal of Agrotechnology, 13(1).al risk-taking: Corporate acquisitions. J Account Econ 2014;57:218–40. doi:10.1016/j.jacceco.2014.04.003.