OPTIMASI KEMASAN PRODUK BINAAN POLITEKNIK NEGERI MALANG UNTUK MENINGKATKAN DAYA SAING DAN PERLUASAN PENJUALAN MELALUI OLEH- OLEH KUNJUNGAN DI POLINEMA

Authors

  • Ayu Sulasari Politeknik Negeri Malang
  • Ellyn Eka Wahyu Politeknik Negeri Malang
  • Tri Yulistyawati Evelina Politeknik Negeri Malang
  • Baroroh Lestari Politeknik Negeri Malang
  • Siti Nurbaya Politeknik Negeri Malang
  • Ahmad Fauzi Politeknik Negeri Malang

DOI:

https://doi.org/10.33795/abdimas.v12i1.6122

Abstract

This service activity program is carried out with the aim of increasing competitiveness and expanding the marketing of superior products produced by the Malang State Polytechnic to partner villages and Polinema entrepreneurial students. This is done by providing encouragement and motivation to increase productivity through efforts to expand the marketing network. Assistance to PKM partners is provided in the form of knowledge, skills and best practices to market products as typical Polinema souvenirs. This service program is carried out together with DUWET partner villages, Tumpang sub-district, Malang district and the Malang State Polytechnic ETU Business Incubator. Apart from that, assistance and marketing access are also provided in order to increase the potential empowerment of village areas and increase business productivity so as to encourage improvements in the welfare of village communities and student businesses. The problem currently faced by partners is that partners (assisted village residents and entrepreneurial students of the ETU Polinema business incubator tenants) have production results in the form of processed products and handicraft products as well as creative industries that have the opportunity to be marketed, however, the trained partners have not been able to maximize their potential. So that superior products cannot be marketed optimally, they do not have sales access to market the resulting products to become superior products. Meanwhile, Malang State Polytechnic partners do not yet have superior products as souvenirs that Polinema colleagues can bring as typical Polinema products. The fostered partners do not yet have a good understanding of village economic development (Rural Economic Development) as an effort to improve the welfare of village communities and young Polinema entrepreneurial tenants through business development and exploiting market opportunities. Understanding the importance of packaging not only as product protection, but also as branding and product promotion media. It is hoped that good packaging will increase the value of the product to be sold.  The solution offered is to map superior products that are suitable and ready to be widely marketed as souvenirs from Polinema, design a product catalog from the mapping, design product packaging dosages as typical souvenirs from Polinema, and provide additional knowledge about the importance of optimizing product packaging. as well as marketing access for Polinema's fostered partners at events/activities held on the Malang State Polytechnic campus as well as ready stock product displays as souvenirs from Polinema.

 Keywords: Community Empowerment, Social Entrepreneurship, Packaging Optimization, competitiveness.

 

References

Antara, M., Sumarniasih, M. S., 2017, Mapping of Featured Micro-small-medium Enterprises in Buleleng Regency, Bali, Indonesia. International Journal of Economics and Financial Issues. Vol. 7(4), 49-53.

Badan Pusat Statistik. (2020). Kabupaten Malang dalam Angka 2020. BPS Kabupaten Malang.

Hasbullah, Parid, M..Purba, H.H. 2018, Mapping of Indicators in the Development of Small and Medium Enterprises in DKI Jakarta Province. International Journalof Recent Engineering Science (IJRES).

Volume 5 Issue 2, 14-20, Mar-Apr 2018 https://www.ekon.go.id/publikasi/detail/45

/perkembangan-umkm-sebagai- critical-engine-perekonomian- nasional-terus-mendapatkan- dukungan- pemerintah#:~:text=Peran%20UMKM

%20sangat%20besar%20untuk,total%2 0penyerapan%20tenaga%20kerja%20n asional. Dipublikasi tanggal 22 Oktober 2022.

Maksum, I. R,. Rahayu, A. Y. S. and Kusumawardhani, D., 2020, A Social Enterprise Approach to Empowering Micro, Small and Medium Enterprises (SMEs) in Indonesia

Patimah, S. Yuniarti, Y Rosid, A. 2021, Mapping the Creative Economy in the Perspective of SMEs Empowerment In West Bandung Regency. Journal of Economic Empowerment Strategy (JEES) Vol. 04, Number 02, August

perekonomian-terbesar-kedua-di- jawa. Dipublikasikan tanggal 8 November 2021

Permatasari, I.R. & Sulasari,A. (2020). Orientasi Wirauaha dan Inovasi Produk Pengaruhnya terhadap Keberhasilan Usaha Pada UMKM Kuliner di Kota

Malang. SENABISMA. ISSN: 2442-

Vol 6-07 Oktober 2020.

Permatasari, IR. Utoyo, Suselo. & Sulasari, Ayu. (2019). Penguatan Karakteristik Wirausaha Berbasis inkubasi inovasi untuk keberhasilan usaha mahasiswa PMW di Politeknik Negeri Malang. Call for paper UNISBANK (Sendi _U). ISBN.978-979-3649-818.

Prananjata, K.P. Wulanditya, Putri. Ulum, A,S. dan Supriyati (2021). Pendampingan Pengelolaan Usaha dan Perancangan Sistem Informasi Akuntansi Koperasi Paguyuban DEKABE Jatim. E- DIMAS: Jurnal Pengabdian Kepada Masyarakat. ISSN 2087-3565.

Radyanto, R.M. & Prihastono, Endro. (2020). Pengembangan Sistem Pendampingan Usaha Berkelanjutan Bagi UMKM Berbasisi Sistem Manajemen Kinerja. Jurnal OPSI vol 13 No.1 Juni 2020.

Sulasari,A. Evelina,T.Y. dkk., 2022 Produk Diversifikasi Gerit Jagung Hasil Olahan Warga Desa Duwet Kecamatan Tumpang- Kab Malang., J-Abdimas., ISSN:2507- 4357., Malang.

Sulasari, A. Wahyu, Eka Ellyn. Evelina, TY. Dkk., 2024. Pelatihan Pembuatan Duwet- Polinema Sweet Tomato Jam Bagi Warga Desa Duwet Kec. Tumpang Kab. Malang., J-Abdimas., Vol 11 No 1.

Sulistyowati, A . 1999. Membuat Keripik Buah dan Sayur, Cetakan I. Puspa Swara, Jakarta.

Suprayanto. (2013). Kewirausahaan Konsep dan Realita pada Usaha Kecil (2nd ed.). Bandung: ALFABETA, CV.

Downloads

Published

2025-06-23