PENINGKATAN EKSPOSUR DIGITAL UMKM DESA WRINGINSONGO KABUPATEN MALANG MELALUI PERANCANGAN KATALOG DIGITAL
DOI:
https://doi.org/10.33795/abdimas.v13i1.6383Keywords:
Digital Marketing, Community serviceAbstract
This community service program aimed to enhance the digital exposure of small and medium enterprises (UMKM) in Wringinsongo Village through the development of a digital catalog. The program involved analyzing the unique characteristics and market potential of local products, followed by collaboration with UMKM to create high-quality promotional materials. Key methods included digital marketing training, catalog development, and professional enhancements of promotional materials. The results showed significant improvements in product visibility through online platforms and enhanced UMKM knowledge of digital marketing strategies. Additionally, the quality of product promotion materials, including product descriptions, pricing, and high-quality images, was notably increased, leading to broader market reach and improved consumer engagement.
References
Al Farisi, S., Iqbal Fasa, M., & Suharto. (2022). PERAN UMKM (USAHA MIKRO KECIL MENENGAH) DALAM MENINGKATKAN KESEJAHTERAAN MASYARAKAT. Jurnal Dinamika Ekonomi Syariah, 9(1). https://doi.org/10.53429/jdes.v9ino.1.307
Dhina, M. A., Wardana, Y. A., Rahmaniah, S. O., Fitriani, H., Agustian, S. W., Sapaat, R., Nugraha, R., Syahrulrohid, S., Mustopa, R., Pradita, R., & Hakim, N. (2023). IMPLEMENTASI PELATIHAN DIGITAL MARKETING UNTUK MENINGKATKAN NILAI JUAL PRODUK BAGI UMKM DI DESA DUKUH. Jurnal Pengabdian Kepada Masyarakat Babakti, 2(2). https://doi.org/10.53675/babakti.v2i2.836
Ishaq, M. I., & Hussain, N. M. (2016). Creative marketing strategy and effective execution on performance in Pakistan. RAE Revista de Administracao de Empresas, 56(6). https://doi.org/10.1590/S0034-759020160608
Khairunnisa, C. M. (2022). Pemasaran Digital sebagai Strategi Pemasaran: Conceptual Paper. JAMIN : Jurnal Aplikasi Manajemen Dan Inovasi Bisnis, 5(1). https://doi.org/10.47201/jamin.v5i1.109
Martowinangun, K., Sri Lestari, D. J., & Karyadi, K. (2019). PENGARUH STRATEGI PROMOSI TERHADAP PENINGKATAN PENJUALAN DI CV. JAYA PERKASA MOTOR RANCAEKEK KABUPATEN BANDUNG. Jurnal Co Management, 2(1). https://doi.org/10.32670/comanagement.v2i1.162
Mirayani, L. (2019). ANALISIS PENERAPAN STRATEGI DIRECT SELLING DAN DAMPAKNYA TERHADAP VOLUME PENJUALAN PADA PT. KARYA PAK OLES TOKCER DI DESA BENGKEL TAHUN 2016. Jurnal Pendidikan Ekonomi Undiksha, 10(1). https://doi.org/10.23887/jjpe.v10i1.20084
Nansi, M. R., Arbintarso, E. S., & Rahayu, S. S. (2023). ANALISIS DAMPAK PEMASARAN ONLINE TERHADAP PENINGKATAN PENJUALAN DAN RASIO-RASIO KEUANGAN. Jemasi: Jurnal Ekonomi Manajemen Dan Akuntansi, 19(2). https://doi.org/10.35449/jemasi.v19i2.636
Rina Mudjiyanti, Naelati Tubastuvi, Rezky Pramurindra, Sulistyani Budiningsih, & Aji, M. P. (2021). Pengembangan Potensi Usaha Masyarakat Untuk Mewujudkan Kemandirian Ekonomi Melalui Transformasi Digital di Desa Sambirata, Kecamatan Cilongok, Kabupaten Banyumas. JOURNAL OF ECONOMIC AND SOCIAL EMPOWERMENT, 1(02). https://doi.org/10.22219/joesment.v1i02.19374
Sono, M. G., Erwin, E., & Muhtadi, M. A. (2023). Strategi Pemasaran Digital dalam Mendorong Keberhasilan Wirausaha di Era Digital. Jurnal Ekonomi Dan Kewirausahaan West Science, 1(04). https://doi.org/10.58812/jekws.v1i04.712
Suswadi, S., Irawan, N. C., Prasetyo, A., Mahananto, M., Prasetyowati, K., Daryanti, D., KD, T. S., Suprapti, E., Budiyono, A., Supriyadi, T., & Wiyono, W. (2023). PELATIHAN DIGITAL MARKETING UNTUK MENINGKATKAN PENGETAHUAN DAN KETERAMPILAN PEMUDA TANI KOMODITAS HORTIKULTURA. GANESHA: Jurnal Pengabdian Masyarakat, 3(2). https://doi.org/10.36728/ganesha.v3i2.2698
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Ade Ismail, Vipkas Al Hadid Fiardaus, Luqman Affandi, M. Hasyim Hasyim Ratsanjani, Wilda Imama Sabilla
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
