RANA SAIPULLAH; MUHAMMAD FIRMAN HAKIM; NAYNA CARISSA PUTRI ARIEFANDI; DWI DESI YAYI TARINA. ANALISIS KOMPARATIF STRATEGI PENETAPAN HARGA GOJEK DAN MAXIM: IMPLIKASINYA TERHADAP LOYALITAS KONSUMEN. Jurnal Akuntansi dan Ekonomi Bisnis, [S. l.], v. 15, n. 01, p. 22–34, 2026. DOI: 10.33795/jaeb.v15i01.9260. Disponível em: https://jurnal.polinema.ac.id/index.php/jaeb/article/view/9260. Acesso em: 25 may. 2026.