AZ-ZAHARA, M. N.; ULFA KHAIRA; PRADITA EKO PRASETYO UTOMO; AKHIYAR WALADI. Segmentasi Pelanggan Alfagift Jambi Menggunakan K-Means Clustering Berdasarkan Model RFM. Jurnal Informatika Polinema, [S. l.], v. 12, n. 4, p. 659–668, 2026. DOI: 10.33795/jip.v12i4.9716. Disponível em: https://jurnal.polinema.ac.id/index.php/jip/article/view/9716. Acesso em: 5 oct. 2026.