Focus and Scope
Jurnal Aplikasi Bisnis publishes scholarly articles in the field of applied business and management. The journal focuses on practical and empirical research that contributes to managerial practices and business development, particularly contributions in emerging market contexts.
The scope of the journal includes:
- Marketing Management
- Human Resource Management
- Financial Management
- Tourism Business
- Digital transformation for business
- Business Administration
- Entrepreneurship and Innovation
- Operations and Supply Chain Management
- Strategic Management and Business Sustainability
